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Framework/Stage 1

Strategy
Ilities
Risk-storming
Stories
Stage 1 of 4

Product strategy

Confirm the product’s main strategic objectives with the business in the room. They become the yardstick for every architecture decision in the stages that follow.

6 min readAARM v1.0Updated Jul 2026

What it is

Every architecture decision is a bet on the product’s future, and bets need direction. The first AARM stage exists to confirm, with the business in the room, which strategic objectives the architecture must enable. It is not a strategic planning workshop: it is a short, recurring check that technology and business are reading the same map.

The outcome is a set of 3 to 5 strategic objectives written in business language, which become the prioritization criteria for everything that follows. If a risk or an architectural story connects to none of them, it probably doesn’t belong at the top of the backlog.

How to facilitate the session

  1. What is the product vision?

    Start at the horizon: where does this product want to go? The vision rarely changes; if no one can answer it, that is already the session’s first finding.

  2. What is the product mission?

    What the product does, for whom, and why. The mission marks out the playing field before you discuss how to win on it.

  3. What are the strategic objectives right now?

    Select, ideally, 3 to 5. The number matters: fewer impoverishes the analysis; more means nothing is truly a priority.

Reference strategic objectives

Use the list below as a starting menu for the conversation with product and business leadership, and resist the urge to tick everything.

Grow revenueMarket shareShare of walletIncrease profitCustomer retentionImprove securityTime to marketShareholder valueEarnings per shareGrow by acquisitionNew revenue streamsCross-sellReduce error ratesManage costsSustainability
Typical objectives for digital products. Select 3 to 5 for the product’s current moment.

AARM Toolkit

The complete kit of fillable templates for the 4 stages: strategy canvas, ilities matrix, risk-storming board, architectural story, ADR and backlog.

Common mistakes